All Organizations, of course, Non-Profit Included, has goals (long-term/short-term) to achieve. All Organizations work within and toward fulfilling their visions. Non-Profits visions, missions, are indeed, aspirational and Inspirational. Businesses plans and the subsequently Business Strategies to make the vision and goals actionable, require close and shoulder to shoulder collaboration among CEO, CMO and CFO. The … Continue reading CMO: Why a Non-Profit Organization?